In May 2020, Spotify inked a $100 million deal with arguably the biggest podcaster on the planet: Joe Rogan.

Spotify gets the full Joe Rogan Experience Let's examine why the Swedish streaming giant is facing the music: The company has lost anywhere between $2 and $4 billion in value, artists have been demanding that their music be pulled off the platform and users uninstalling with the app. The hashtag CancelSpotify has also gone viral. The deal appears to have worked for Spotify as it locks horns with names like Google, Apple, and Amazon to lead the lucrative podcast market, and all the revenue that comes with it.Music streaming giant Spotify is in a spot of bother. For that hefty sum of money, Spotify ported over the entire library of Rogan’s podcast to its streaming platform, even though some of them have now been removed. The amount may have been even higher, says the report, citing sources familiar with developments. It appears that the bid to land Rogan was twice as expensive than previously reported. According to The New York Times, Spotify paid “at least $200 million” for the three-and-a-half-year exclusive platform partnership. Related: Joe Rogan Says Timing Makes the $100 Million Spotify Deal ‘Feel Gross’ Spotify has praised Rogan and the show in the past, noting in April last year that the podcast had “ performed above expectations.”

Interestingly, Spotify didn’t push Rogan’s wildly popular show behind a paywall, hosting both the audio and video version on its platform. Rogan is the biggest name in the podcasting industry, and as per Nielsen's 2021 Q3 Media Ratings, Rogan's podcast brings in an average audience of 11 million listeners per episode.

Joe rogan spotify deal details